Table of contents

Intro to Growth Loops

When our end goal is to create a compounding growth strategy, we need to understand the growth loop.

Each of the steps of the system has three key components: the key question that it's trying to answer, the deliverable that answers that question, and the tool or set of tools that we use to produce that deliverable**.**

The system is a loop as itself. We should see the model as itself as a growth loop.

Growth Strategy questions

GREAT companies dont grow through funnels, they grow through loops.

What are growth loops?

Closed systems where the inputs, through some process, generate an output that can be directly reinvested in the input.