Table of contents

Intro to Growth Loops

When our end goal is to create a compounding growth strategy, we need to understand the growth loop.

https://lh3.googleusercontent.com/2B5kmxhdmiaxIy_JID85tbVGg9nOuZiSZ83rg6-WWcRWCvGT7wd0W-GbUnYvHAGivrnoqPpBr6zEoqpYXiEKqAGwB2bLQoaVWNUYiO39p_osqS1WP0gFleRF37vZcMpWxWnZRbDssSxFpEYv769LA9v13A40OCVxq48UZMCie--vQ2VFT5BNd6SNIQ

Each of the steps of the system has three key components: the key question that it's trying to answer, the deliverable that answers that question, and the tool or set of tools that we use to produce that deliverable**.**

The system is a loop as itself. We should see the model as itself as a growth loop.

Growth Strategy questions

https://lh4.googleusercontent.com/KmT8Xel09vWsH7oM934tLLuQ5KKfeBDwJEeOYcKxTCvqR3zqKgRoeaVdy8pk4U1YBYj3ETolWkBNu_AOymjb--w_UZ35hZd4vL8owY8Cq4iFNS4zgKrB1UQ3BjEyQzEApQcg7o1JEf9VYAiqFuOuVJaqzzn6TAyDj2sHIaZUaAED4yhcNigHsexFAA

GREAT companies dont grow through funnels, they grow through loops.

https://lh5.googleusercontent.com/GAZkxBIVPHkaIL0JAxv5jxbs9H2ErzJD8yhTxfkP6bLJ4VLtIaHwfGf95aXR1It5yxEoKH_GkslZdgMuljfE8WWKo5iZ-wG4UsigEaJNMIqna4OSSCHFlAvaMtlHchHVBg4Ktw70_FZb1js_QxTDiY40w25xAECn-WH1xeOTam1WLZdO_ORDd4TsdA

What are growth loops?

Closed systems where the inputs, through some process, generate an output that can be directly reinvested in the input.